A pilot project
Close the Gap set up a mobile phone collection project in association with WorldLoop and through a partnership with Raising Results, a digital marketing and strategic fundraising company. This pilot project engages employees of Ordina, Accenture and ENGIE to donate their old phones to support innovation projects and to handle the growing e-waste problematic in a sustainable and responsible way.
Why set up this pilot project?
The initiative of the mobile phone collection project was born out of the importance to evolve towards a more sustainable and circular economy. As private mobile phones contribute to a large share of today’s e-waste (up to 8 million unused mobile phones can be found in Belgian and Dutch households), action needs to be taken. Due to the large potential of these old phones, the pilot project aims to collect employees’ phones through an awareness and collection campaign.
Stages of the campaign
Raising awareness through interactive communication
In the first stage, three companies will motivate their employees to donate their old mobile phones. Accenture, ENGIE and Ordina will kick-off this internal campaign on October 15th, closely following International E-Waste Day on October 13th. The first phase of the project is focused on interactive communication and raising awareness. Employees will have access to an online platform and a quiz where they can test their knowledge about their own old devices.
In a second stage, everyone will then have two weeks to donate their phones in the collection boxes provided by Recupel, a Belgian non-profit association that is responsible for organising the collection and processing of discarded electr(on)ic appliances and light bulbs.
After the collection period, the donated phones will be processed in the third stage. The critical raw materials, the valuables such as gold, cobalt and aluminium, will be recycled in a sustainable way by Umicore.
In a fourth stage, during the European Week for Waste Reduction (from November 17th until November 25th), the results will be communicated to the employees. All revenue from the collected phones will be used to support innovative entrepreneurship by donating the funds raised to a tech start-up selected by Close the Gap.
Ordina Mechelen (Belgium)
Accenture The Netherlands